Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, showcased its potential as a market leader in condominium projects near the BTS Skytrain. The company announced its success in organizing the ANANDA MARKET FEST during the Housing and Condo Expo held from October 30 to November 2, 2023, which invigorated the real estate market once again at the end of the year, achieving total sales of over 855 million baht, surpassing the target by over 170%. Customers responded very positively, confident that the demand for condominiums near the Skytrain remains strong, as the younger generation seeks a comfortable lifestyle close to public transport, trusting in the strength of the brand and prime locations. This figure indicates a promising boost for the real estate market in the final quarter.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited, or ANAN, stated that the ANANDA MARKET FEST is a marketing event designed to deliver ready-to-move-in projects directly to urban customers. During the “Housing and Condo Expo” from October 30 to November 2, 2023, the event featured tangible promotions for city dwellers, with properties ready for immediate occupancy to stimulate sales and boost the urban economy. The company presented high-quality, ready-to-transfer products in the best locations in Bangkok, catering to diverse customer needs across all segments, including fully furnished condominiums near the Skytrain, houses, and well-located townhomes, all under quality brands such as Culture, Ideo, Mobi, Ideo, Elio, Ari, Eton, Unio Town, Urbanio, Anda, and Artel. The company received a positive response from urban target groups looking for genuine housing solutions, with many visiting and booking projects.

Recently, Ananda announced its sales figures from participating in the 48th Housing and Condo Expo held from October 30 to November 2, 2023, achieving sales of 855 million baht, exceeding the target of 500 million baht, or 170%. Additionally, the company successfully closed another project, Elio Sathorn Wutthakat, marking a significant achievement. These figures indicate a positive trend in the first month of Q4, and it is expected that the next two months will show favorable trends, ensuring that sales in the final quarter will meet targets.

This success not only demonstrates Ananda's capability in developing projects that meet urban demands but also reflects customer confidence in the Ananda brand, even in a challenging market environment. Ananda continues to maintain its leadership with quality projects that truly cater to urban lifestyles.

 

Mr. Ponganan Sukkasem, Chief Marketing Officer at Ananda Development Public Company Limited, or ANAN, stated that the event over the past four days received a positive response from customers, with a significant number showing interest in visiting and purchasing condominiums near the Skytrain, which are genuinely sought after by customers. During this event, Ananda designed its booth to be engaging under the theme Ananda Market Fest, reflecting the urban lifestyle in a market festival format in the city center. The booth featured various zones, including project introductions, activities, and numerous giveaways. This success is attributed to presenting Ananda's residential projects as ready-to-move-in products in prime locations, fully furnished as showcased, covering all needs while continuing to focus on enhancing urban living experiences and providing customers with a positive life experience. Additionally, customers can feel assured and confident in quality with the ANANDA SURE standard to meet the demands of urban dwellers in this era.

 

 

“Ananda remains committed to meeting diverse housing needs across various segments, focusing on developing projects in high-potential locations connected to public transport systems and equipped with complete amenities. We will continuously implement proactive marketing campaigns to provide consumers with opportunities to own ready-to-move-in properties in the best potential locations in Bangkok and facilitate easier access to financing, as well as respond to government measures supporting home ownership,” Mr. Prasert concluded.